With 10+ years leading design and development of consumer products from concept to shelf, my core skills are centered on product design, development and mechanical design, rounded with experience in industrial design, brand strategy, marketing, and business development. Experience spans co-founding hardware startups to consulting on design programs with blue chip clients at IDEO.
I am comfortable working with, advising, or leading interdisciplinary teams through new product development process, bringing a balanced and strategic perspective to any challenge. I advocate for a user-centered design approach to identify the true needs as I believe this is the key to consistently delivering desirable product experiences with refinement across digital and physical platforms.
I’ve focused on consumer products since joining Je Joue in 2006 to re-design and re-launch their product line. As an executive director, I worked with industrial designers, engineers and manufacturing partners to deliver a brand which now has over 10 products in its line. We worked from sketch to shelf, through concept generation, model making, part design. I most recently joined Magic Instruments, a Hardware Start-up based in San Francisco, as VP Hardware to lead the design and development to launch of our first product, the MI Digital Guitar.
I am a British citizen with permanent residence status in the U.S. (Green Card).