Je Joue

Consumer Brand

Co-Founder + Technical Director

Je Joue is a premium pleasure toy brand created to compete in an increasing sophisticated market. Working with a team of industrial designers, product designers, electrical engineers, branding consultants and sales people, our first joy, SaSi was conceived, prototyped, tested, produced and launched in 2008. Je Joue products have won a multitude of industry awards for innovation and are on sale worldwide.


  • New Product Launch
  • Product Design
  • Pack Design
  • Mechanical Engineering
  • Design for Manufacture
  • Vendor Management
  • Production Setup and Ramp
  • Sales and Marketing - Support
  • Branding - Support